Cookie Policy
Effective date: November 5, 2026
In this cookie policy (the "Cookie Policy") we, UAB Gut Health, company code 306058198, registered office Aludarių g. 3, LT-01113 Vilnius ("we", "us" or "our"), explain how we use cookies on our website guthealthbasics.com (the "Website"), what cookies are, how they are used and how you can control them.
1. WHAT ARE COOKIES?
Cookies are small text files containing an identifier that are sent to and stored on the device (for example a computer, phone or tablet) of each person visiting the Website.
The information collected by cookies helps us, for example, to identify your device, save the history of visits to the Website and secure access to the Website. In this policy, "cookies" also covers similar technologies such as pixels and tags.
2. WHY WE USE COOKIES?
We use cookies to:
- ensure proper and quick functioning of the Website;
- ensure security of the Website and prevent fraud;
- store your preferences and settings;
- understand how you use the Website, such as which pages you visit, how long you stay and what links you click;
- show you ads and content that are more tailored to your interests, both on our Website and on other websites and platforms you use;
- measure how our advertising performs.
3. HOW CAN YOU MANAGE COOKIES?
When you first visit the Website, a cookie notice explains our use of cookies. Where the law requires your consent, we ask for it in that notice. You can change your choices at any time through the "Your Privacy Choices" link at the bottom of the Website.
You can opt out of the use of cookies for targeted advertising through the "Your Privacy Choices" link at the bottom of the Website. We also treat a Global Privacy Control signal from your browser as an opt-out request.
Most browsers also allow you to refuse or delete cookies. The methods vary from browser to browser. You can find up-to-date information in the help pages of your browser, for example Chrome, Firefox, Safari or Edge, or at www.allaboutcookies.org. If you block all cookies, some features of the Website may not work.
4. WHAT COOKIES WE USE?
Strictly necessary cookies are needed for the Website to work and to keep it secure.
| Name | Goal | Expiration | Domain |
|---|---|---|---|
| cookiefirst-consent | Saves your cookie preferences for this Website | 12 months | guthealthbasics.com |
| cookiefirst-id | Contains a unique ID so our consent tool can record your choice | Persistent | guthealthbasics.com |
| visited | Used to show or hide information pop-ups | 1 hour | guthealthbasics.com |
Performance cookies help us understand how the Website is used and test different versions of pages.
| Name | Goal | Expiration | Domain |
|---|---|---|---|
| _ga | Google Analytics: registers a unique ID to produce statistics on how you use the Website | 2 years | guthealthbasics.com |
| _ga_[ID] | Google Analytics: keeps the session state for statistics | 2 years | guthealthbasics.com |
| _vis_opt_s | Visual Website Optimizer (VWO): tells new and returning visitors apart | 100 days | guthealthbasics.com |
| _vis_opt_test_cookie | VWO: checks whether the browser accepts cookies | Session | guthealthbasics.com |
| _vwo_ds | VWO: stores visit data for page tests | 3 months | guthealthbasics.com |
| _vwo_uuid | VWO: makes sure a visitor always sees the same version of a page | 10 years | guthealthbasics.com |
| _vwo_uuid_v2 | VWO: makes sure a visitor always sees the same version of a page | 1 year | guthealthbasics.com |
Advertising cookies help us measure our ads and show you relevant ads.
| Name | Goal | Expiration | Domain |
|---|---|---|---|
| _fbp | Meta: measures and delivers ads on Meta platforms | 90 days | guthealthbasics.com |
| _ttp | TikTok: measures and delivers ads on TikTok | 13 months | guthealthbasics.com |
| _gcl_au | Google Ads: measures ad conversions | 90 days | guthealthbasics.com |
| IDE | Google (DoubleClick): delivers and measures Google ads | 13 months | .doubleclick.net |
| __mh_tt_s | Hyros: links ad clicks to visits for attribution | Per scan | [ACCOUNT].t.hyros.com |
Embedded media cookies are set when you watch videos embedded from YouTube.
| Name | Goal | Expiration | Domain |
|---|---|---|---|
| YSC | YouTube: records views of embedded videos | Session | .youtube.com |
| VISITOR_INFO1_LIVE | YouTube: estimates bandwidth for the video player | 6 months | .youtube.com |
| VISITOR_PRIVACY_METADATA | YouTube: stores your consent choice for YouTube | 6 months | .youtube.com |
Google Analytics is provided by Google LLC. The information it collects is transmitted to and stored by Google in the United States. For more information, see Google's privacy policy at https://policies.google.com/privacy. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
5. CHANGES TO THIS COOKIE POLICY
We may update this Cookie Policy from time to time to reflect changes in our practices or for legal compliance. We will update the date at the top when we do.
6. CONTACT US
If you have any questions about this Cookie Policy, contact us at hello@guthealthbasics.com. For more information about how we handle personal data, see our Privacy Policy.